How to Craft the Perfect Brand Story
We are all storytellers. We all live in a network of stories. There isn’t a stronger connection between people than storytelling.Jimmy Neil SmithBrand storytelling is not about you, and it…
The Basics of Brand Storytelling
We are creatures of story, and the process of changing one mind or the whole world must begin with “once upon a time”.GottschallThe last time, we had quite a bit…
Using Storytelling to Build your Brand
No child will ever ask you to read them a press release at bedtime. They want you to tell them a story. So do your customers.Christopher Penn Let's Talk Storytelling…