There’s been a lot of chit chat here on branding companies. But today, we’re taking it a step further. How do you #BrandYou? Of all Internet users, 65 % see online search as the most trusted source of information about people and companies. I don’t think you need any more reason to hop aboard the online personal branding train to stand out. Now here’s the thing – not everyone is doing it right. But we (awesome as we are) have put together a knock-out list of 5 simple rules you need to follow to nail your online personal branding. Let’s go!
It all begins in the mind. See yourself as a brand. Everything about you – what you say, eat, wear, do, where you go, who you associate with – is content which could make or mar your personal brand. Think of what you want your audience to associate your name to. Think of the area in which you are looking to establish authority. That is going to help you make strategic every day, and longer-term choices to strengthen your brand image.
Define Your Online Presence
Start off by doing an online search of your name. Find out what you look like on the internet; whether or not you want to stick to that image will help you take the next step towards building/strengthening your brand. Set up a personal website. This does not have to anything fancy; a page or two with your social media handles, bio and values is good enough. This makes you more likely to pop up on Google searches. If you have a common name, use a middle name or initial to different yourself.
Define What You Stand For
Build your brand around your values and strengths. Take inventory of your strengths and weakness. Focus on polishing your strengths; those are your money-makers. Broadcast your values everywhere you can. Make it easy for your audience to know what virtues and values they can attach to your brand. Be clear about what drives you, what birthed those values and why you do what you do. Attach a story to your purpose.
Share and Learn
You cannot build a brand without having some value to add to your audience. Whatever industry you are building your brand in – travel, fashion, medicine, personal development – you eventually have to share your expertise with your audience. Start a blog and give them tips, pointers and stories, or use social media to share catchy posts packed with your coveted wisdom. Don’t forget to interact with the right brands too. Learn from bigger brands; get more knowledge, learn how to manage content, and get a better following.
BE YOU! You cannot possibly succeed at building a personal brand without being authentic. It’s a good thing getting pointers from other brands, but your selling point will always be the ‘you’ factor. Tell your narrative; share your brand story in your authentic voice, use you colours, and let your personality pop. Bottom line is, that’s really what will set you apart from your competition.
NB: Your personal brand can be anything as long as you are passionate about it, you are being authentic, and it is relevant to your context.
What is your personal brand image? Get serious about making yourself seen. Apply these rules and stand out.