It’s really pointless creating the perfect brand if you’re just going to let it trap dust on a shelf. It’s time to get into creative branding and and make your audience buy into it. That’s why you went through the troubling to creating a strong brand in the first place, right? By the way, if you still don’t know what a strong brand consists of, check out our previous post on the 5 essential ingredients for a strong brand. Now let’s make that brand pop!
Think in Terms of Experience
Your audience are being constantly overwhelmed by information from every angle, and you don’t stand a chance if you do not give them a unique experience. Use the art of visual storytelling to give them an experience they can get only from you. Ask yourself what it would feel like coming in contact with your brand, what does your audience say about you when you are not in the room.
One of the most effective methods of showcasing your brand is consistent blogging. Yeah, it has to be consistent. Not overwhelming – so they look forward to hearing from you, and not too minimal either – or you will be replaced before you know it! Use your blog to meet your audience’s specific needs. Offer advice that showcases your expertise and make sure you are easy to understand. Build your identity as an authority in your industry. Tip: make sure the message you spread on your blog is consistent with the content on the rest of your online/offline presence.
Be authentic and let your brand connect with your audience. Remember your audience is human and they will relate to the human touch in your brand. Use your website About page, social media pages and company graphics to showcase your human touch. Don’t limit the knowledge you give to your audience about you to the basic facts, services/products, and benefits of your company. Let them know what drives you, what your values are, and why you do what you do. That’s the person they are going to fall in love with.
Involve your Customers
Your story is your customer’s story. It can be so easy to market a strong brand when you pay attention to what your customers say. You can effectively run a stellar marketing campaign from a single shout-out your brand gets from a satisfied customer. These are free marketers you got at your disposal – yay for free marketers!!! Now pay attention, and make good use of this wonderful blessing gifted to you from above!
Interact with them
I know sometimes you just want to be left alone in a corner with your laptop (or whatever heavy machinery your company might revolve around) making you magic happen, right? I know I do. But that’s an easy way to alienate your audience. You need to step out of the factory into the streets to interact with the people your brand serves. Social media brings us loads of opportunities for interactive content – quizzes, contest, or engaging questions/debates. Study your market segment to know what sort of content they would want to interact with, and engage.
This 5 tactics are sure to make you brand shine among the thousands of strong brands in your industry. Which of them are you currently using to sell your brand, and which are you going to harness. Make note, set targets, and take your place in the limelight.